Waterloo Days Foundation

A nonprofit organization dedicated to creating inclusive, community-centered events that celebrate connection, fun, and local pride.

THE MOMENTUM

Rooted in Tradition

The Waterloo Days Foundation needed a rebrand that honors their rich traditions while welcoming new ones as their community grows.

Inspired by early ’90s Waterloo Days prints and the slogan “Rooted to the past, growing to the future,” the rebrand connects past and future traditions.

Deliverables:

Brand and Logo Design
Social Media Marketing
Print and Promo Marketing
Brand Photography

THE MOVEMENT

Growing with Community

The Waterloo Days rebrand was a vibrant success, featuring a logo that honors both tradition and new beginnings. Brand photography showcases the energy of community connections, while social media, print materials, and promotional merchandise unite the new brand with the people it represents.